Testing Interest in a Diabetes Meal Delivery Service

Geoff R.
By Geoff R. Latest Reply 2014-08-05 07:37:18 -0500
Started 2014-07-23 19:39:44 -0500

I am working on a start-up concept for a meal delivery service similar to Blue Apron, but specifically for diabetic-friendly meals. The idea is that we will deliver pre-prepped ingredients, step-by-step instructions, and nutritional information about the ingredients. Here is a link to our site:


Please take a look and let me know if you have any feedback, recommendations, or if you would like to participate in a pilot.



6 replies

DrJohn 2014-08-05 07:37:18 -0500 Report

The most recent research is indicating that the brain requires 135 grams of carbohydrate per day. Less than that may not be healthy.

IronOre 2014-07-24 23:03:21 -0500 Report

Well Geoff, I have been Type 1 for 39 years and have never really eaten anything other than what everybody else eats, so I see this concept as having little appeal.

Nick1962 2014-07-24 19:02:44 -0500 Report

Well Geoff, I think it’s a great concept with a lot of merit that would certainly benefit many. I’d like the idea of not having so much food waste due to buying ingredients I only need a little of, not having to deal with portion control, and if I wasn’t already good in the kitchen, a simple way to learn and meal plan. I think it’s also be a great way of “cooking outside the box” and not being stuck in the culinary rut many of us fall into. Even as only a transition service a few nights a month it could change some life-long bad habits and provide some great education. Far better than we’ve seen thus far.

That said though, I’m thinking you’re still doing your market assessment (why else would you be here), and there are a few things you won’t find through straight market research. First, only about 8% of the US population is diabetic – a pretty small demographic – and of that a good percentage have trouble simply affording the necessary meds, let alone a “premier” food plan. I say “premier” because similar programs, due to food selection, packaging and handling, transport, regulatory laws and associated costs end up charging about $10/meal. As Steve points out, that kind of throws you into the affluent diabetic demographic – limited to mostly the northeast and southwest. Bear in mind also that of us 8%, yet even another portion are non-compliant and have little interest in diet. Demographic shrunk again. For me, small thing, but I’ve kind of prided myself on reducing my non-recyclable waste by 80% due largely to my diet shift, and the packaging would cause me some guilt.

Rather than target diabetics, it may be wise to advertise as “healthy” with only a slight mention of diabetic or weight loss friendly. I’ve had this discussion with a franchise owner friend, and quite frankly, the little “heart healthy” symbol we used to see on menus actually dropped sales because it was seen as “diet” food.

One last thing I’ll mention. As diabetics, our nutritional needs go beyond one meal. Even on a plan that provides one meal/day for 5 days, it would still be an improvement for many, but we still have the rest of the day to deal with.

If you’re a noble man with an interest in helping diabetics, and will be happy with about only 2-3% of the population, then I say go for it. I think though that other services (like Blue Apron) would simply spin-off a portion of their company and leave you trying to compete with a bigger dog unless you had some form of protection.

haoleboy 2014-07-23 23:16:23 -0500 Report

The sample meal I saw looked great (chicken breast and brussels sprouts) … but I am skeptical on the whole "net carbs" thing as there seems to be no consensus on that from the experts. Despite that the meal came in at 11 grams total carbs which is "in my wheel house"
As good as this looks to me not something that I could ever do as I am disabled and rely on SNAP (aka food stamps) for my food. I am sure some of the more affluent diabetics would find this a benefit.


jayabee52 2014-07-23 22:35:20 -0500 Report

Howdy Geoff.
To sell goods or services on this site you would to contact Alliance Health for a business agreement to sell such service. I am guessing that since this is a "start-up" you are not in full operation at this time. So before you go into full operation you would do well to contact Alliance and secure formal advertising. That way you wouldn't be trying to get your advertising for free and wouldn't be violating the Terms of use to which you agreed upon joining DC.

I myself have no use for such a service as I have more issues than just diabetes to consider, the main one being CKD necessiting dialysis, I must watch things like potassium, phosphorus, and sodium contents of foods. (Do you know how difficult it is to eat in a resturaunt with those restrictions? It is a mine field! — sorry about the vent.)

I like to be in complete control of what goes into my mouth and for me that precludes using a service such as yours.

God's best to you and yours

James Baker

Geoff R.
Geoff R. 2014-07-23 23:00:03 -0500 Report

Hi James,

Thank you so much for your feedback. We are definitely not trying to sell anything at this point. We don't have any fully developed products, and we wouldn't have a way to take people's money even if they wanted to pay us.

At this point I am just trying to connect with people in this community to get feedback about whether or not a product like this might be helpful for them, if they have tried similar services in the past, and how we could refine what we are doing to better fit the needs of diabetics.

It sounds like what we are doing now wouldn't be a fit for you, but it would be great if we could chat on the phone so I could learn from your insights and hear any recommendations you might have. I will send you a message with my contact information just in case.

Thanks again, and have a good night!


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