Please, Don't OneTouch Me There…
Don't just be sure. Be DoubleSure! That's the catch phrase of OneTouch's new campaign of DoubleSure Technology. DoubleSure Technology automatically checks each blood sample twice.
I saw this as a TV advertisement this afternoon which gave me pause to think; what exactly does that mean? As a disclaimer here…it's the weekend and I'm in the middle of my Jack Daniel's and beef jerky weight-loss program…so take that into consideration before we move forward.
It's a short commercial, concise and to the point. They're selling what seems to be a NEW technology here…but I'm a bit skeptical…so I went to their website to see if they explain how exactly this is done. They don't. So, we can only guess. We, as diabetics, it seems, are always on a quest for a better anything…and rightly so. This is a take-no-prisoners-micromanaged-day-at-a-time disease and anything new on the market that can help us…we jump on it like a bum on a bologna sandwich.
My first thoughts while watching the commercial were, 'Yeah, there are times when I have to use 2 test strips to verify my findings'. Were the test strips easily affordable…that wouldn't be a problem. They're not, they're ridiculously expensive for their 'old' technology…and restrictive in numbers on almost any insurance program. The message, it seems, that OneTouch is sending, in my opinion, is…'you no longer have to test twice to verify your reading…we're gonna do it for you with just one strip'. Really? Let's look into that…and ask a few questions:
1. When the meter tests the strip 'twice' does it average out the two?
2. If the meter does average out the two…does it round up, or down?
3. Does it choose the lower of the two readings…or the higher?
4. If the meter reads too low or high…then too low or high again…what's the point of reading it twice?
I think what we'd all like to see is a glucometer that comes a little closer than a 20% acceptable variance. This meter does not do that. In my opinion it want's you to believe that this technology is a step up in meter accuracy. I don't believe it is. I think it's just another new sales campaign gimmick…and as an informed diabetic…it insults my intelligence.
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